What kind of sugar is added to the drink? It's a business in flux
July 12, 2022
In recent years, with "0 sugar, 0 fat, 0 calories" as the selling point of Yuanqi forest fire throughout China, its "sugar-free" secret is the use of erythritol role of sugar-substituting sweetener.
As a natural sweetener, erythritol does not participate in the body's blood sugar metabolism after entering the body, directly from the body's excretion, does not produce heat, catering to the current consumer's pursuit of healthy drinks.
In the food and beverage industry, the sugar substitute industry has been upgrading and iterating. For example, the initial synthetic high sweeteners, such as sweetener, aspartame, acesulfame, sucralose, etc., to the current sugar alcohols, such as xylitol, maltitol, erythritol, etc., and some natural sweeteners, such as stevioside, rosmarinic acid sweetener, etc..
The development trend of each type of sugar substitute varies. From the perspective of sugar substitutes, the future market is mainly focused on erythritol and sucralose, and currently erythritol is mainly added in beverages.
According to Frost & Sullivan, the compound growth rate of acesulfame production from 2015 to 2019 is only 9.8%, while aspartame production is declining year by year, with a compound growth rate of -14.1%.
The growth rate of sucralose, erythritol, steviol glycosides and rosmarinic acid has been more blocked in recent years.
Erythritol
According to the data of Sullivan Research, the consumption of erythritol in China has shown a significant growth in recent years. the growth rate of erythritol consumption reached 89.7% in 2018 and 100% in 2019, with the gradual popularization and penetration of sugar control and sugar reduction awareness worldwide, the consumption of erythritol in the future still has more room for improvement.
Tianfeng Securities also pointed out in a research report that assuming that erythritol replaces 5% of the white sugar market in the future, then the potential demand space is expected to reach 800,000 tons only domestically. The data released by Wisdom Research Consulting shows that the domestic production of erythritol in 2020 is only 8.0 million tons, which also means that the market should have about 10 times the growth space.
Erythritol sweetening glucoside
Rohypnol is 10-20 times sweeter than sucrose and has a taste closer to honey and sugar, while having the advantage of being calorie-free. Currently, rooiboside has been approved in the U.S. and China, and European industry experts predict that in 2019 it is likely to be approved by the relevant regulatory agencies and become a game changer.
Currently in the U.S. market, rooibos is well established in dairy, beverages, bakery products and cereal products, and consumers have expressed good market feedback. However, rooibos faces cost issues, and its unit cost is still high due to the fact that it is picked less quickly than other sweetener varieties.
Stevia
Stevia, a natural sweetener, has been playing a key role in food and beverage products in recent years. between 2012 and 2017, the growth rate of beverage products containing stevia ingredients launched globally was 161%, and the food category grew by 57%, with Asia Pacific accounting for 40% of all new stevia-containing food and beverage products, and this growth is expected to continue in 2019. Asia Pacific will likely become the world's largest market for stevia consumption.
From the current point of view, there is a very large space for sugar in beverages, and when using sugar substitutes, many of them are currently unable to achieve the effect of sucrose, so it is not possible to completely rely on sugar substitutes to replace sucrose. For this aspect of the problem, or step by step to solve.
But there is no doubt that, with the continued expansion of sugar-free beverages, the sugar substitute market will continue to enjoy the dividends of category expansion, and the entire sugar substitute market will continue to grow in the future.
Shaanxi Huike Botanical Development Co., Ltd. a integrated enterprise which is focus on natural products, plant extract related products and services.We mainly focus on pharmaceutical, functional food, Freeze-dried powder,Natural Pigment,beverages and other business services.
Shaanxi Huike Botanical Development Co., Ltd. a integrated enterprise which is focus on natural products, plant extract related products and services.We mainly focus on pharmaceutical, functional food, Freeze-dried powder,Natural Pigment,beverages and other business services.
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2022-7-12
Shaanxi Huike Botanical Development Co., Ltd.
