Educational drink ingredients are sought after

September 06, 2022

Consumption upgrade, health care is prevalent, brain health is a growing concern for consumers of all ages, more and more people are concerned about products for brain health, and educational drinks are gradually becoming a trend.

The trend report "Recharge Your Brain: The Age of Brain Innovation in Asia Pacific" by Infotech predicts that food and beverages designed to help different populations manage stress and boost brain power will have a big presence in the global market. According to Infotech data, 29 percent of respondents want more information about improving their mood, and their anxiety levels have increased significantly since the outbreak.

Puzzle drinks can improve cognitive functions such as mood, memory, creativity or motivation in healthy individuals. So, which puzzle drink ingredients are of concern?

Ginseng

There is a growing interest in natural ingredients such as ginseng, which is known for its anti-fatigue, immune boosting and energizing properties, and major brands are now shunning caffeine and creating diversity in flavors and ingredients to attract and stimulate interest.

Ginseng drinks are no longer limited to the middle-aged and elderly as a healthy option. Commuters, manual workers, entrepreneurs and other people who work hard and use their brains excessively have also joined in, and its benefits of relieving fatigue, improving memory and replenishing energy have been recognized in several countries.

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Theanine

Theanine is a popular ingredient that is often found in educational product formulations to promote cohesion and focus. Theanine is an active ingredient in tea and can be used as a natural alternative to caffeine.

Passiflora

Another popular educational ingredient is passionflower, which helps combat insomnia and stress and can have a calming effect on the central nervous system; it also helps reduce general anxiety and worry when used prior to anesthesia, dental treatments and surgical procedures.

For busy consumers, it makes more sense than ever to have a natural product that they can use in their daily lives to support how they handle their daily lives.

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Turmeric

Turmeric can improve cognitive health in the human body in several ways. A laboratory study showed that curcumin helps protect neurons in the hippocampus region of the brain, and long-term supply of curcumin to an experimental mouse model of Alzheimer's disease induced by amyloid found a dramatic improvement in cognitive impairment.

As a functional ingredient, the global market for curcumin has been growing at a significant rate in the last two years. in 2017, the global market size of curcumin reached USD 52.45 million and is expected to reach USD 104 million by 2025, with a market CAGR of 8.9% during this period. Currently, based on turmeric's own anti-inflammatory, stomachic and liver-protective effects, consumer awareness of its ability to treat stomach diseases and Alzheimer's disease is increasing year by year.

With the rising income level of the country and the health trend of the market, in the future, educational beverages targeting brain health are likely to become a fast-growing segment, and educational beverage ingredients will receive widespread attention.

Shaanxi Huike Botanical Development Co., Ltd. a integrated enterprise which is focus on natural products, plant extract related products and services.We mainly focus on pharmaceutical, functional food, Freeze-dried powder,Natural Pigment,Homology of medicine and food,beverages and other business services.

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2022-9-1

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